Tip your hat to these warm weather custom cap marketing ideas!

By Jayne Schneider

Custom hats—especially embroidered baseball caps—have been a marketing staple for decades. You eliminate the need to know everyone’s size, because one branded cap usually fits most! In the spring and summer months, it provides instant shade from the sun and makes a handy bug chaser too. Above all, a stylish embroidered or screen-printed cap looks good! Some folks wear these popular caps all year round, of course.

We asked our headwear expert, Jayne, to share some hot cap fashions and trends that can help you select a trendy (or classic) option for your next company or group event or promotion. Keep watching here for our next report on cold-weather caps like custom watch or stocking caps and toques.

What are some hot promotional hat trends?

• Classic trucker hats for the long haul
• Performance baseball caps play to win
• More trendy caps help your brand pop
• Bucket and booney hats offer maximum sun protection

With more than 1,000 promotional caps and hats from us, you are sure to find the perfect choices and stay on budget with our bulk pricing (the more you buy, the lower the price per cap). Our friendly customer service reps are here to help you narrow down your options and make ordering simple. And we always offer free artwork help if you want to refreshen your logo, or design something new for a special event or a brand new business! As always, you are protected by our 360-degree Guarantee. Did we mention free samples?

Keep on truckin’ with vintage-style trucker hats

Eastbound and down…whether you own a big rig or a little pickup truck, you’ll look like a King of the Road when you are sporting a classic printed trucker hat! Your employees and customers will appreciate the airy comfort from a vented custom trucker cap made famous in trucker movies and songs. “The trucker cap has become a cultural icon that combines fashion and functionality,” Jayne said. The mesh back increases air flow while the structured front is durable, wear after wear. The Richardson^® Trucker Snapback Cap is available with various imprint options, including embroidered, full-color patch and laser-engraved patch. Looking for trendy heathered colors? The Zone Sonic Heather Trucker Cap fits the bill. And it has moisture-wicking technology to help keep them comfortable indoors and out. Also popular are five-panel trucker caps like the Yupoong Five Panel Classic Mesh Trucker Cap.

Custom baseball caps get in the marketing game

“Keep your team on their A game with personalized performance caps,” Jayne said. “Designed for action, these promotional hats offer the right combination of features for your needs, including cotton or polyester options.” The Brushed-Cotton 6-Panel Cap has a Velcro^® closure to help ensure a comfortable fit. The perforated look, sometimes in geometric patterns, offers practical air flow and good looks too. The Perforated F3 Performance Flexfit^® Cap comes in three sizes and stretches to fit, thanks to the spandex blend. Choose from an embroidered logo, 3D puff embroidery, a full-color patch or laser-engraved patch. These beautiful caps are perfect team-building giveaways for employees.

Other trendy caps to put your brand ahead

“Trendy cap features such as a rope accent, perforated fabric, all over printed fabric and stretch fit designs are turning up more in headwear and will draw attention to your logo,” Jayne said.

Some of her eye-catching suggestions for custom embroidered caps include:

• Five Panel Poly Rope Cap -rope detail across the brim “offers a casual twist with modern versatility and a great accent to your logo.”
• Branded Bills Bare Curved Performance Cap -“The perforated back panels offer breathability with lightweight fabric, keeping you cool at sporting events.”
• Kati Camo Cap -“The camouflage trend started by hunters has invaded the fashion world and is now an ideal design for many club and team promotions.”

Bucket and booney hats help keep them cool

“From a streetwear staple to the great outdoors, these casual bucket and booney hat giveaways are an effective way to promote your event or team,” Jayne said. The Brushed Cotton Twill Bucket Hat has an ultra-casual look while offering 360-degree sun protection for the face and neck. Hikers, anglers and beachcombers are sure to appreciate it. The booney (or boonie) hat has a packable design, with a wide brim for extended sun protection. Many have an adjustable drawcord that’s ideal for boaters and those doing strenuous outdoor activities. The Columbia^® Bora Bora Booney Hat features ventilated sides for maximum airflow as they hike, kayak or relax outside.

Branded hat giveaways take your brand everywhere

Are custom logo hats effective advertisers? Just look around! Whether you choose an iconic baseball or trucker hat giveaway, a classic camo cap or an outdoor-ready bucket or booney—or something else—these classic embroidered or screen-printed caps are sure to be the MVPs of your next campaign. Still not sure which style will work best for your needs? Call or email one of our friendly reps for personalized help with your custom hat order.