What kind of swag does Gen Z like?

By Samantha O'Rourke

When exploring the best promotional swag, Gen Z is not to be ignored. Discover the perfect swag ideas for college students in 2025, tailored to the unique preferences of Gen Z. This generation values personalization, practicality and style, seeking authenticity and meaning in the products they choose.

Understanding their preferences for customizable items, functional gadgets and trendy apparel will ensure your brand captures their attention and stands out.

What kind of merch does Gen Z like?

Customization is crucial for Gen Z when it comes to promotional items. This tech-savvy generation values personalization as a way to express their unique identities and connect with brands.

In a crowded marketplace, offering promotional items for Gen Z with customizable features boosts brand appeal and fosters loyalty. By allowing choices in colors, initials or engravings, brands demonstrate a commitment to inclusivity and attention to detail.

Customizable options, from tech gadgets to clothing, enhance their experience and engagement, leading to stronger relationships with the brand.

• Unique experiences: Customizing swag creates a memorable brand experience, enhancing consumer connection.
• Increase engagement: Personalized items encourage social media sharing, expanding brand reach.

What does swag mean for Gen Z?

Sensible Practical swag resonates strongly with Gen Z, as it closely aligns with their core values of sustainability and usefulness. This generation appreciates items that look good and serve a purpose in their daily lives.

Therefore, giveaways for Gen Z that are functional, renewable, eco-friendly and reflect their commitment to making a positive impact are much more likely to be appreciated and used regularly. When brands understand these preferences and provide thoughtful, practical options, as they build lasting connections with this influential demographic.

Learn more about these options by checking out our Better Choices^® Program.

What swag do students want?

When shopping for swag that students will like, look for items that skillfully blend practicality with style, valuing items that serve a functional purpose and also allow for personal expression and individuality.

This generation is increasingly drawn to school swag that seamlessly integrates into their daily lives, whether it's trendy backpacks, stylish stationery or comfortable apparel.

They seek products that reflect their personality and enhance their everyday experiences, making a statement while remaining realistic for their busy schedules. By choosing items that resonate with their values and aesthetics, Gen Z demonstrates a thoughtful approach to fashion and functionality.

• Personalization: Gen Z enjoys products they can customize, such as apparel or accessories that reflect personal style and individuality. This generation values self-expression and often seeks items that allow them to showcase their unique tastes, whether it's through personalized clothing, jewelry or tailored tech gadgets. Customization improves their sense of identity and fosters a deeper connection to the products they choose to incorporate into their lives.
• Functionality: Practical items like tech gadgets, reusable water bottles and tote bags are highly favored for their versatility and convenience. Tech gadgets, such as portable chargers and smart speakers, increase daily productivity and also provide entertainment on the go.
• Trendy designs: Fashion-forward swag featuring unique and eye-catching designs captures their interest but also reflects their individuality and creativity. Each piece stands out, allowing them to express their personal style while making a bold statement.
• Experience enhancement: Swag, like portable speakers or noise-canceling headphones, that optimizes everyday activities is particularly attractive as it adds value and enjoyment to their daily routines.

What products are Gen Z most interested in?

Popular items for Gen Z include a mix of trendy, practical and customizable products. These help your brand make a lasting impression.

• Wearables: T-shirts and caps with unique designs are always popular.
• Tech gadgets: Portable chargers and Bluetooth^® speakers are must-haves.
• Lifestyle products: Yoga mats and fitness bands cater to their active lifestyles.

How to successfully market swag to Gen Z

To market effectively to Gen Z, focus on creativity, engagement and authenticity. Your promotional strategy should reflect their dynamic lifestyle and desire for genuine connections.

• Engage through social media: Use platforms like Instagram^® and TikTok^® to creatively showcase your swag.
• Offer value: Ensure your swag offers real value, whether through usefulness or style.

Capture Gen Z's attention with the right swag

To capture Gen Z's attention, focus on swag that combines personalization, practicality and trendiness. Aligning your promotional products with their values enhances brand loyalty and engagement. Explore our promotional products to find the perfect swag that speaks to Gen Z's unique tastes.