Custom Polo Shirts

By Samantha O'Rourke

Custom polo shirts are a go-to choice for organizations that want apparel with both comfort and polish. They work as uniforms, event giveaways, team gear and golf tournament prizes—and they’re suitable in the boardroom as well as on the back nine. With their structured collars and versatile fabrics, polos bridge the gap between casual and formal, giving wearers a put-together look without sacrificing mobility or breathability.

This guide covers everything you need to know about choosing, customizing and ordering polos that fit your brand and budget. It’s designed to be your central resource for selecting styles, applying logos, spotting quality and taking advantage of 4imprint’s ordering benefits. Whether you’re looking for a few sharp pieces for a sales team or hundreds of matching shirts for a tournament, the process is easier when you know the options available and how to get the most from your order. Read on to find out why polo shirts are among the best promotional items to give away!

How to put a logo on a polo shirt

There are several ways to add a logo to a polo, each with its own advantages. The most common for custom polo shirts with logo include:

• Embroidery: Durable stitching that holds up to washings and wear. Ideal for textured fabrics like pique, embroidery adds a professional, dimensional finish that reinforces the premium feel of your brand.
• Screen printing: Cost-effective for bold, simple designs, especially on smooth polyester blends. Screen printing offers rich, opaque color coverage and works well for large, blocky logos.
• Heat transfer: Great for detailed, full-color logos; often used for smaller runs or intricate graphics that might lose detail in embroidery.

With 4imprint, you get free artwork assistance to ensure your design works for your chosen decoration method. That includes optimizing file formats, cleaning up lines and helping you choose colors that will reproduce accurately on fabric. You’ll receive a complimentary e-proof for review before production begins, so you can see how your logo will appear on the chosen shirt. Approving your proof quickly keeps your order on schedule–ensuring your shirts can start working for you as fast as possible.

“Shirt is [a] great advertisement”
— Under Armour^® Team Tech Polo product review by customer

Many polos are also eligible for 24-hour rush service, meaning they can be decorated and shipped the next business day after art proof approval. This can be a lifesaver if you have an unexpected event, last-minute sponsorship or urgent uniform refresh.

Are there fake polo shirts?

Counterfeit polos can look convincing at first glance, but they usually fall short in fabric quality, stitching consistency and branding details. The best custom polo shirts for men and women come from verified sources that guarantee authenticity. Fake products can lead to faded colors, unraveling hems and even warped logos after just a few washes.

When you order from 4imprint, you know you’re getting genuine products from trusted names like Nike^®, Under Armour^®, adidas^® and OGIO^®. Their brand-name polo selection features officially licensed merchandise, so you don’t have to second-guess authenticity. Each brand listing includes detailed product specs and available colors, along with clear images so you can make an informed decision.

One Nike polo customer shared:

“Fabric was perfect and embroidered well. Would definitely buy again. I appreciate that the collar is a nice firm ribbed fabric as well.”
— Nike Performance Tech Pique Polo 2.0 product review by customer

This mix of genuine brand quality and reliable delivery is what sets legitimate suppliers apart from knockoffs—and it’s reinforced by 4imprint’s 360° Guarantee_®, which ensures you’ll get exactly what you ordered, delivered on time, every time.

How much should I pay for a custom shirt?

Pricing for custom polo shirts wholesale depends on fabric, brand, decoration method and quantity:

• Budget-friendly: $10–$15 for basic cotton or polyester polos with one logo placement. These are perfect for large-scale giveaways, volunteer uniforms or casual events.
• Mid-range: $20–$35 for performance fabrics, moisture-wicking features or brand names. This tier is ideal for corporate wear, sales teams or customer-facing staff.
• Premium: $40+ for high-end brands, special finishes or multiple embroidered locations. These are often chosen for executive gifts, high-visibility sponsorships or elite teams.

Bulk pricing tiers—clearly displayed on each product page—can reduce your per-shirt cost significantly. The more you order, the more you save per unit, which can make upgrading to a higher quality tier more affordable and worth it, as one buyer noted:

“Callaways are top notch!”
— Callaway^® Opti-Vent Polo product review by customer

The highest level of quality and care is included in every order from 4imprint, regardless of brand or price point.

Who makes the best quality polo shirt?

“Best quality” can mean different things, depending on your needs. For athletic events, performance fabrics and UV protection may top the list. For corporate wear, consistent color options, wrinkle resistance and a professional silhouette might be priorities.

Popular choices for Nike custom polo shirts and other leading brands include:

• Nike: Lightweight, breathable, and moisture-wicking for active wear, with styles that move comfortably during long days.
• Under Armour: Stretch fabrics with sweat control and UV protection, ideal for outdoor work or sports teams.
• adidas: Modern fit and performance features, often with sustainable fabric blends.
• OGIO: Trend-forward, with subtle design details that add visual interest without overpowering your logo.
• Port Authority: Reliable quality, an extensive color range and a variety of fits at an economical price point.

As one golfer put it:

“I own a lot of golf shirts and even order from you[r] company the Cutter & Buck polo last year that was great, but this adidas product by far is a tremendous product and all the guys playing in our recent tournament raved about the comfort and quality of this shirt, and I agree with them. This was an absolute winner.”
— adidas Performance Polo product review by customer

That reaction is what you want from recipients—garments that feel so good, they keep wearing them long after the event.

Can I get a polo shirt tailored?

Yes—especially if you want a perfect fit for a specific individual. However, many brands already offer companion men’s and women’s cuts, which saves the need for tailoring.

For example, custom polo shirts for women often have shorter sleeves, tapered waists and slightly narrower shoulders. Pairing these with men’s versions in the same style gives your team a coordinated but flattering look for everyone. Some even offer tall sizes, ensuring coverage and comfort for every height.

“Nice shirt! Not as tapered as other women's cuts so it is a bit more generous...which isn't always a bad thing!”
— Dry-Mesh Hi-Performance Polo product review by customer

That’s a reminder to always review sizing, customer reviews and, when possible, order samples before committing to a large order—something 4imprint offers at no cost.

How much does an average polo shirt cost?

The average price for custom polo shirts online falls between $15 and $30 for standard options with one logo placement. Higher-end brands or multiple decoration locations can raise that price.

Each 4imprint product page lists tiered pricing, so you can see exactly how your per-shirt cost changes as your order quantity increases. That transparency makes it easier to balance quality with budget, especially when outfitting larger groups.

What is polo shirt design?

“Polo shirt design” refers to the elements that make up the style and function of the shirt. Key considerations when choosing a golf shirt style include:

• Collar type: Flat knit for structure, ribbed for texture, tipped for contrast.
• Placket: Two- or three-button openings, or zippers for a sportier look.
• Sleeve length: Short sleeve is standard; long sleeves are available for cooler conditions.
• Fabric: Pique for classic texture, polyester blends for easy care, performance polyester for athletic use.
• Color scheme: Solids, heathers, colorblock or accent piping.

When you design your polo, think about how these elements will look alongside your logo colors and the environment where they’ll be worn. For example, a moisture-wicking performance fabric might be the right call for a golf outing, while a heavyweight cotton blend might better suit a corporate trade show booth.

What is the best website for custom clothes?

When shopping for custom golf polo shirts, look for a site that offers variety, support and guarantees. 4imprint stands out because:

• You can order free samples on most polos to confirm fabric feel and sizing.
• Artwork services are included at no cost, from logo creation to cleanup.
• The 360° Guarantee_® covers on-time delivery, accurate order fulfillment and transparent pricing.
• Tiered bulk pricing is displayed up front.
• Many styles are available with rush production for tight deadlines.

One polo shirt customer shared:

“Good quality. Great fit. And I was so impressed by the embroidery for our logo!”
— Gildan^® 6 oz. DryBlend Jersey Polo product review by customer

These details matter because your branded apparel is a reflection of your organization—quality and service count!

Ready to elevate your brand with custom polo shirts? Explore our extensive polo collection today and design your perfect look!

Samantha O'Rourke

Samantha O’Rourke is an experienced SEO digital analyst and copywriter with a decade of expertise in the promotional products industry. With a strong foundation in marketing and a keen eye for emerging e-commerce trends, she stays on top of what’s new and noteworthy in 4imprint’s product offerings. As a regular contributor to 4imprint’s blog, Samantha offers insights on how businesses can use promotional products to stand out, connect with their audiences and succeed in a crowded marketplace.