Promotional items for sporting events build fan connection

Gameday promos ignite the crowd

By Stephanie Lamie

Fans of Boston University^® men’s hockey opens in new window have a lot to cheer for. BU boasts one of the nation’s premier college hockey programs. Its marketing department shows the same winning spirit, selecting standout promotional items for sporting events that elevate the experience. See why Terriers hockey earned serious #SwaggingRights.

Make the most of the moment

The BU rally crew handed out light-up cheer sticks to the student section before every overtime, creating a dynamic scene. “Overtime in hockey is extremely intense,” said Jonathan Sliva, assistant director, trademark licensing and university sponsorships. “It’s an exciting time. Having light-up sticks in the crowd, right behind our goalie, just adds to the whole atmosphere.”

Another reason to cheer

Whenever the Terriers scored four goals in a game, the rally crew tossed embroidered BU beanies throughout the arena. The hats were a popular game-day giveaway and were seen around campus the rest of the year.

Elevate fan engagement

The home ice excitement helped push the team to a stellar season, with the Terriers advancing to the national championships. “Our goal is to drive fan engagement,” Sliva said. “These promotions were a huge success. It’s great for the team, because when they take the ice, they feed off the volume and the excitement.” Wins all around for BU!

Note: 4imprint partnered with Boston University and sponsored the promotional items for sporting events mentioned in this story.

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