Location-inspired promotional items for events are a perfect fit

Make your mark with right-place, right-time promos

By Michelle Banks

An event’s location can be more than its setting—it can be an inspiration. When selecting promotional items for events, consider how location can inform the giveaway, whether it’s reflecting local pride, celebrating history or providing a practical way to handle the elements. Nearly 75% of consumers agree opens in new window promo products are a good way to learn about sales and events, and 72% agree they’re helpful for discovering new businesses. When connected to a location, promo items resonate even further. This is something Klinefelter’s Insulation opens in new window and Red Lion Dental opens in new window understood—and put into practice. Read how these customers used location-inspired giveaways to power promotions.

Klinefelter's Insulation cleared the way for brand visibility

A hot trade show promo is a perfect icebreaker

Klinefelter’s Insulation is a home-insulation contractor based in Great Falls, Montana. The third-generation family-run business has stayed busy for nearly 50 years, thanks in part to Montana’s tough winters. “The true cold doesn’t set in until January or February, but when it does, it sure gets cold,” said Sue Campbell, office manager. “We have actually had outdoor air temperatures at 48 degrees below zero. It gets quite harsh!”

In its quest for more leads, sales and awareness, Klinefelter’s Insulation typically attends three trade show events each year. The team looks to connect with attendees and learn about potential insulation projects—and the booth is always stocked with giveaways to increase brand awareness.

Last year, two events were held during Mon-tana’s cold and snowy months, so the team added branded ice scrapers to the assortment of trade show giveaways. It’s a promo item that likely proved useful that day and was reserved for the highest-quality leads. Attendees who filled out a form and provided contact information and upcoming project details received the ice scrapers. Not wanting to send anyone away empty-handed, other visitors received practical giveaways, like pens or magnets.

Promotional items make great giveaways at trade shows!

Given the company works in insulation, connecting promotional items to the cold weather—especially during winter trade shows—is a bright idea. Customized with a dark blue handle, bright white Klinefelter’s Insulation logo and contact details, the scraper is sure to get attention for the company day after day. As Campbell put it, “What better way to keep your name front and center for customers?”

Red Lion Dental brought its A-game to the ballpark

Outdoor promo items meet the moment

Red Lion Dental has delivered quality dental care in Red Lion and York, Pennsylvania, for more than 50 years. Last summer, the business teamed with York Revolution, a nearby minor-league baseball team, to host a pro-motional booth at the stadium’s concourse during several home games. The company brought an interactive game and branded giveaways fit for a day at the ballpark. The hope was to boost brand awareness and promote Invisalign^® and other services.

“We’ve hosted Invisalign days at our office, and we have used a prize wheel for customer giveaways,” said Alecia Lewis, treatment coordinator. “I thought it would be fun to bring to the baseball games and let fans come up and physically do something and get a prize.” Lewis and her colleagues offered attendees the opportunity to spin the wheel after filling out a short dental care survey.

Each spin was a chance to score branded giveaways, including sunglasses, water bottles, can coolers and caps. Many of the prizes were selected because fans could put the items to use right away—a smart promotional strategy today and likely for years to come, as 61% of Gen Z says they prefer opens in new window to receive promo products that are practical and useful.

Perfect for the ballpark or any outdoor event

Among Red Lion Dental’s popular prizes was an outdoor essentials kit, which includes sunscreen and insect repellent. The promotional item paired perfectly with the game’s outdoor setting and was such a success that Red Lion Dental also set up a display of the kits at the office as a customer giveaway. “The outdoor kits were something we received in a Blue Box^®,” Lewis said. “I fell in love with them and thought they were such a great idea.”

Win big with location-inspired promo items for events

Klinefelter’s Insulation and Red Lion Dental demonstrate the power of location-inspired promotional items for events. From cold-weather accessories in winter to outdoor comfort products in summer, these right-place, right-time giveaways demonstrate how thoughtful choices can make all the difference.

Trademarks & Sources