Welcome gifts for students with guaranteed appeal

Law school’s promo strategy passes the bar

By Mae Strehlow

University of Illinois College of Law opens in new window welcomes more than 500 new and returning students each year. 4imprint recognized their strong campus culture by naming them this issue’s Swag Master! Swag Master is a quarterly title awarded to one organization that finds innovative and clever ways to incorporate promotional products into its initiatives. Read on to find out how Illinois Law earned the title.

Proper representation

Each year, Illinois Law hosts an open house for admitted students where they are welcomed into the law school community, meet current students and faculty, and begin building valuable connections. Staff members carefully strategize to select the perfect welcome gift for students.

This year, each newcomer received a lunch bag packed with helpful items for the coming semester, including a cutlery set, a ceramic mug, mints and sanitizer spray. To help students settle in, the staff also created a guide to the best spots in town, neatly tucked into the lunch bag’s outside pocket.

Making the case

“We wanted to emphasize the culture here, which is one of community over competition,” said Kelley Maas, graphic design specialist. Food is a big part of the community at Illinois Law. The talented and ambitious students often pack lunches for their full days on campus, making the branded lunch bags a perfect fit.

Promoting Illini pride

Those familiar with the university brand likely know its signature bold orange and blue. With that in mind, all the open house gifts for students were designed in these iconic colors to celebrate and promote university pride.