Branded items for events help nonprofit carry out mission

Organization connects vets with helpful resources

By Suzanne Worwood

Years ago, Chris Mercado, founder of Objective Zero opens in new window, reached out to a fellow Army veteran after noticing concerning social media content. The fellow veteran was Justin Miller, who was struggling through mental health issues. The phone call from Mercado came at exactly the right moment. The experience inspired the pair to launch an app in 2016 that connects veterans and active military members, their families and caregivers with peer support and wellness resources.

Today, the app is available in all 50 states and 28 countries, boasting over 22,000 app downloads. The organization’s nearly 3,000 volunteers collaborate with many other mission- aligned groups and resources. To get the word out, Objective Zero used a one by one^® grant to expand its range of branded items for events by incorporating cleaning cloths.

These cloths, compact and versatile, serve multiple purposes, including cleaning smartphone screens, while also promoting Objective Zero’s brand across the nation. With a growing base of app users, the cleaning cloths are a useful reminder that help is within reach!