Training swag tees up success

Giveaways help your brand resonate

By Carrie Kramer

When it comes to selecting training swag, Cordicate IT opens in new window hit a hole in one. The nationwide technology services and solutions provider’s strategy for a recent client gathering earned #SwaggingRights! Here’s how.

Provide meaningful takeaways

Event gifts and giveaways are a great way to make an impression, especially with this pro tip from the team at Cordicate IT: Connect swag items to your event’s theme. Attendees at a recent Microsoft^® artificial intelligence (AI) training event held at TopGolf^® received golf ball stress balls.

Pair fun with functional

A perfectly executed swag strategy can boost brand awareness and commemorate a special occasion while also serving a function. The promotional stress balls did just that while helping clients maintain focus and retain information through the hourlong AI discussion.

Drive home a message

Along with stress balls and new AI knowledge, Cordicate IT clients walked away from the experience with something else. They were given Callaway^® promotional golf balls, ensuring the attendees will remember their training day at TopGolf the next time they hit the links. Talk about driving results!

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